As a name, Vieni means “come in” a warm, open invitation that sits at the heart of this new Birmingham restaurant. It’s also the guiding principle that’s shaped every part of our approach to the design and build.

Due to open later this year, Vieni is more than a hospitality space, it’s a concept built around welcome, ease and intention. And as 2G’s latest hospitality project, it’s a perfect example of our design and build process in action.

Designing the Welcome

When we began working with the client, they had a clear idea: create a space that invites people in. From the name, to the layout, to the atmosphere it holds. That clarity gave us a powerful brief, and we embedded ourselves early into the thinking, exploring the site, the brand ambition and the experience they wanted to create.

From there, our design team developed a concept that puts openness and warmth at its core, with spatial planning, materiality and lighting choices all working together to support that sense of ease.